Systems News - Used Office Furniture

Link: http://systemsnews.com/newsletter/2008/Nltr01-21-08.pdf

Out with the Old, in with the New?

According to Harvard Business Review, it is 6 to 7 times more expensive to gain a new customer that to sell to a current one. Losing customers can be very costly!

Things You might want to ask yourself when considering your customers:
1. What are we doing to maintain our clients?

2. What is the general opinion among our previous or current clients about our business?

3. Depending on your industry, how much emphasis is put on new customers versus cultivating the ones already there?

4. What can be done to make sure you dont lose your customers for repeat business?